This is an advert for Visa. I think the reason why this advert was so successful was because it managed to hit everybodies humour spot as well as sentimental spot. The total unrealistic idea that he would ever have made it to that wedding makes everyone laugh, and probably realise how much they do fall back on their Visa card for saftey, just maybe not to that extreme.
I would have thought it would have been a one hit wonder advert, that once you'd seen it, you'd seen it and that was it. However, with great acting throughout the advert from the man you notice new and funny things every time you watch it. My favourite being the look of total 'i'm going to get you' to the best man as he enters the church.
I think this advert was also set to a wide spread target audience, amusing men and women, yound and old which will be part of the reason for it's national success. It's one of the funniest and well put together adverts i have seen in a long time and represents Visa very well.
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