There have been alot of impressive music videos coming out lately. I think the new thing for music stars is to have a break through video that gets everyone talking...it also can cover up the fact that often the songs are distinctly average.
However, the music video that has caught my eye lately has been Ne-yo's 'Closer'. It's not really breaking through the boundaries of any previous video ideas, or showing off some brand new technology to shock us all. I just think it's so amazingly edited and well put together that it's hard to take your eyes away from watching it. Often, text mixed with video can often come off looking quite tacky but in this video i think it fits in perfectly, especially when they are using the shape of the set or screen to create letters for the words.
The lighting of the sets are also all perfect for the theme and mood of the song. Set in mainly black and white but with splashes of gradients of colours coming through. The changing of lights and changing from set to set is also timed really well, never missing a second and being so sharp but well flowing. It is this that makes what actually looks like alot of simple sets appear to be so eye catching. Therefore, instead of being another R'n'B video with a guy and girl draped around each other, it stands out from the crowd.
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