Over the last month or so The Natural Confectionery Company seems to have blasted onto television screens. I personally hadn't heard of these sweets until these new adverts appeared. There are many versions all in a similar humour to this one, including one with a bear trying to be massively hard and stick to his roots of bear like behaviour and another where a jelly snake is talking and the bear is butting in constantly. I just love how simple this idea is. Simple kitchen worktop setting and it's awkward movements of the sweets just add to the hilarious copy that's said with such meaning and seriousness from the jelly animals. I think the idea of this advert is very daring and could have very easily not worked however i think this is going to catch many peoples eye and amuse them alot. It certainly has for me.
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